Yaratıcı pazarlama fikirlerini ve yeniliklerini yayınlayan aylık online mecra www.springwise.com, 2006’nın ilk 10’unu açıkladı.
Türkiye'den Evy Baby, annelerin ve bebeklerin ücretsiz kullanımı için alışveriş merkezlerine açtığı emzirme ve bakım odaları projesi ile uluslararası rakiplerini geçerek listeye giren tek Türk markası oldu!
Ayrıntılar şöyle:
Turkish diaper brand Evy Baby is reaching out to parents by placing changing rooms in shopping malls.
Evy Baby is showing parents of nappy-clad infants some well-deserved sympathy. The diaper manufacturer has installed changing rooms in 12 shopping centers, and is planning to open more in the near future. Each clean and cheerful baby room has a changing table and comfortable chairs for nursing. And, of course, samples of Evy Baby's products.
Letting customers sample your wares in a branded environment that offers them something they really need -- that's where tryvertising meets brand spaces. Whether it's free wifi in an airport, or a changing room in a busy shopping mall, everyone values a helping hand. Check out trendwatching.com's brand spaces and tryvertising briefings for more great examples. Meanwhile, P&G and Kimberly-Clark: what are you waiting for?
Spotted by: Özgür Alaz
