Aralık 18, 2006

Bir Reklamcının İtirafları


"As a private person, i have a passion for landscape, and i have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When i retire from Madision Avenue, i am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?"

David Ogilvy
Founder of the Ogilvy & Mather Advertising Agency,
In Confessions of an Advertising Man, 1963
 
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